Privacy Policy

Our Privacy Policy was last updated on 30.11.2025

Please read these carefully before using our service.

1. Introduction

This Privacy Policy explains how Chelina Höning, located at Im Neuenheimer Feld 582, 69120 Heidelberg, Deutschland, , (“we”, “us”, “our”) collects, uses, stores, and protects your personal data when you visit our System.io pages, sign up for digital resources, or purchase digital products.

We comply with the General Data Protection Regulation (GDPR), the German Federal Data Protection Act (BDSG), and the Telecommunications-Telemedia Data Protection Act (TTDSG).

By using our services or submitting your data, you agree to the practices described in this Privacy Policy.

2. Data Controller

Chelina Höning, Höning/ Female Entrepreneurs
Email: info@femaleentrepreneurs.de
Address: Im Neuenheimer Feld 582, 69120 Heidelberg, Deutschland
VAT-ID: DE331283463

3. Personal Data We Collect

We collect and process the following types of data:

3.1 Data Provided by You

When you sign up for a free resource, masterclass, newsletter, or purchase a digital product:

  • First name

  • Email address

  • Payment information (processed securely by Stripe / PayPal)

  • Any additional information you voluntarily submit

3.2 Automatically Collected Data

System.io may collect:

  • IP address

  • Device information

  • Browser type

  • Page interactions

  • Funnel usage behavior

  • Referrer URL

3.3 Cookies & Tracking Technologies

We use cookies and similar technologies for:

  • Analytics

  • Funnel tracking

  • Sales page optimization

  • Marketing and retargeting

You can disable cookies in your browser settings.

4. Purpose of Processing

We process your personal data only for lawful purposes, including:

4.1 To deliver digital resources

Such as:

  • Free masterclasses

  • Checklists / PDFs

  • Digital downloads

  • Automated email trainings

4.2 To send educational & promotional emails

By checking the consent box (required via GDPR-compliant opt-in), you agree that we may:

  • Send digital content you requested

  • Send follow-up emails related to your requested resource

  • Send promotional emails for digital products, offers, or services

  • Offer exclusive content, updates, and special promotions

You can unsubscribe anytime via the unsubscribe link.

4.3 To process purchases & payments

Payment data is processed only by:

  • Stripe

  • PayPal

We do not store your full payment details.

4.4 To improve our services

We analyze funnel and page behavior to:

  • Improve conversions

  • Optimize user experience

  • Enhance the quality of our products

5. Legal Bases for Processing (GDPR Art. 6)

We process data based on:

  • Art. 6(1)(a) Consent: newsletter, magazine, marketing emails, freebie delivery

  • Art. 6(1)(b) Contract: processing orders, sending purchased products

  • Art. 6(1)(f) Legitimate Interest: security, analytics, fraud prevention

6. Third-Party Providers

To provide our services, we use:

System.io

Funnel hosting, CRM, automations
(France / GDPR-compliant)

Stripe / PayPal

Payment processing

Email Marketing Tools (System.io built-in)

For automated email sequences and newsletters

All third-party providers comply with GDPR requirements.

7. Data Retention

We retain your data as long as necessary to:

  • Deliver your purchased or requested content

  • Maintain legal and accounting obligations

  • Keep marketing consent until you withdraw it

You may request deletion at any time.

8. Your Rights (GDPR)

You have the right to:

  • Access your data

  • Request correction

  • Request deletion (“right to be forgotten”)

  • Withdraw consent

  • Object to processing

  • Request data portability

  • File a complaint with your local data protection authority

To exercise your rights, contact info@femaleentrepreneurs.de

9. Security Measures

We use technical and organizational security measures to protect your data, including:

  • Encrypted connections (SSL)

  • Secure payment processors

  • System.io internal security protocols

10. Email Consent (Checkbox Requirement)

During signup, you must check a box confirming:

“I agree to receive the free digital resource and additional emails including updates, exclusive content, and promotional offers. I can unsubscribe at any time.”

Your free resource cannot be sent without this consent (GDPR).

11. Children’s Privacy

Our services are not intended for individuals under 18 years of age.

12. Changes to This Policy

We may update this Privacy Policy occasionally.
Last updated on: 30.11.2025

13. Contact

For questions or support, contact us at:

info@femaleentrepreneurs.de
Im Neuenheimer Feld 582 
69120 Heidelberg, Germany